00 / MMXXVI · Intro

Operator working where finance, automation & security meet_

Who
Luis De Freitas
What
Finance, Software, Marketing
Where
Jersey, Channel Islands
How
Being Passioned
When
Available

01 / Recently

Personal Projects

02 / Roles

Previously.

System Solutions & Executive ManagerBlocq · Jersey
Founder & Executive ManagerKyomu Sushi Bar · Jersey
Storeman & Delivery CoordinatorValley Foods · Jersey
Advertising ProducerMy Aero · Venezuela

03 / Origin

Humble Roots, Ambitious Dreams

It started with a degree in International Commerce and a habit of building. Moving between continents (Venezuela, Spain, then Jersey) added a different kind of fluency.

I taught myself to ship software and, just as importantly, to secure it: hardened infrastructure, least-privilege access, audit trails by default. Then I went after accounting and reporting, the numbers behind a business, so I could connect the systems I build to the decisions they serve.

04 / Education

Trajectory.

Degree in International CommerceC.U.A.M. · Venezuela
Python SpecializationUniversity of Michigan
SEO SpecializationUC Davis · 2023
Cloud security & applied AISelf-directed · ongoing

05 / Method

Approach.

I start from least privilege and automate whatever repeats. Everything leaves an audit trail, because I would rather hand someone evidence than a promise.

A breach is the maximum form of operational disorder. Security is part of how the work gets done.

06 / Side projects

Tinkering.

Most of the marketing work I do starts as a system before it becomes a campaign. On a VPS I manage, I have built a set of protocols that turn a brief into research, search intent, SEO structure, campaign angles and a working production plan. The process is mine: I wrote it, trained it around the way I work and keep refining it whenever a project exposes a weak assumption.

That same system helps me develop video ideas with a clear job to do. It can move from audience research to a script, visual references, edit notes and cutdowns without losing sight of the action the video is meant to produce. I use it to compare sources, test claims, audit sites and funnels, and find the technical or strategic weak points holding a campaign back. The agents can keep working overnight, but nothing is published, sent or changed without my review.

I keep extending the system into the parts of marketing that usually become fragmented: SEO, audiovisual production, reporting, asset organisation and follow-up. Alongside it, I am building an app to make the organisation and tracking of donations in Venezuela less improvised and easier to coordinate. The tools handle the sorting and repetition. I still decide what is worth saying, what should be made and what the work is for.

07 / Stack

Tools.

PythonSQL / PostgreSQLJavaScript / TypeScript BashNext.jsReactDocker CaddyTailscaleSupabaseLinux LLM / MCPClaude CodeGitNotion Premiere ProAfter EffectsPhotoshopLightroom Classic Microsoft OfficeGoogle AdsGoogle AnalyticsGoogle Business Meta AdsMeta Business Suite

08 / Say hello

Contact.

luismadef45@gmail.com